Articles & news about ar & vr

What Is WebAR and How Can It Benefit Your Business?

A perfect tool for customer engagement, augmented reality (AR) offers a captivating and immersive experience. WebAR, for its part, raises this interaction to a new level, helping you to extend your business as never before.

Do You Need AR/VR in Your Metaverse Project?

The virtual realm of the metaverse has brought more questions than answers. Some experts claim that it’s an extended version of AR/VR while others view it as a completely new concept. So, what is the actual role of AR/VR in the metaverse?

What Is the Impact of AR and VR on the Gaming Industry?

To better understand the growth potential of augmented reality and virtual reality in the context of the global games market, it’s good to start with a clearer picture of the size and scope of the industry as a whole.

How Virtual Reality is Revamping Real Estate

Augmented Reality and Virtual Reality are playing a progressive role in modernizing the marketing and sales landscape of the real estate industry. While technology alone cannot sell homes or furniture, it’s certainly leading to quicker property transactions and enhancing customer experience.

VR/AR in Education and Training

With information now so readily available thanks to powerful search engines, a new wave of education tools - virtual and augmented reality in particular - are putting a greater emphasis on student engagement, learning by doing, and a broader understanding of complex subjects.

How AR and VR Make Shopping Fun Again

Augmented and Virtual Reality technologies seem to provide a brand new experience when shopping.The advanced technology will make it possible to address popular customer concerns and make stores more appealing and sophisticated. This is the reason why forward-looking online and offline retailers have already started applying AR and VR tools.

How AR and VR Solutions Transform the Fashion Industry

With the advance of virtual and augmented reality in the fashion industry, it looks like we will soon enjoy a bit of a sci-fi touch dealing with outfits and make-up. The experience promised is going to spark interest even in ardent shopping haters, while fashion fans will be granted more joy and pleasure from such an experience.

Extended Reality and Its Applications for Modern Business

We are witnessing a digital age where virtual and physical worlds are converging and renovating the landscape for many industries. Extended Reality is offering us new ways to interact with products and services, boosting customer engagement and loyalty.