Green Hypermarket
A digital transformation for a grocery store chain in 8 weeks
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Multi-platform end-to-end eCommerce solution
Launched as quickly as in 8 weeks, the platform supports a complete order delivery cycle — from processing, assembly and logistics to transportation.It helps bring together all the digital and physical points of customer engagement — from web, mobile and retail shops to call centers and social networks.
- Extremely harsh timelines
- The solution was meant to be smoothly deployed within a whole chain of shops while fitting into their well-established infrastructure, workflows, and integrations
- Agile development with continuous change requests
The system was intended to easily integrate with the company’s infrastructure in place, support goods turnaround within the store, and handle the delivery process from A to Z.
To tackle the issue of eCommerce solution development the client was after a trusted engineering and design team capable of delivering within harsh timelines. For our ability to cover a complete development cycle with no external vendors, PixelPlex stood out from the competition. The team was to create a highly adaptive online store.
Work done
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The solution is an e-store that helps orchestrate eCommerce, marketing, billing, and service efforts. The platform comprises a powerful web tool for sales and marketing management that focuses on continuous and calculable business improvement.
- Highly optimized role-based workflows
- Integration with existing production line
- Indexation and search around 10K+ goods in a matter of seconds
- End-to-end order processing and delivery
- Stock management and real-time tracking
- Continuous pricing updates
- Search management and personalized suggestions for customers
- Complete order management cycle
- Selection of goods and payments
- Administration of order assembly and delivery
- Goods database with prices and stock balances
- Supervisor, logistics and delivery specialist user roles
- Integration with stack and shelve numbers at each blockchain-section, from cooked food and garden produce to pizza, pastry, splitted fish, and more
- Automated planning of picking routes
- Billing, payments, and refunds support
- Approval of order changes
- Goods allocation across the stacks and shelves
- VAT rates storage
- Management of a minimum stock on hand
- Order delivery
- Order receipt printing
- Route sheet for batched orders
- Automated planning of delivery routes
- Uber-style delivery by external drivers, customer pickup
To increase both customer loyalty and conversion rate, we’ve made the navigation process ultimately intuitive. Due to an adaptive UI, choosing and buying goods will be easy from a PC and smartphone alike.
Consulting and MVP development
Before starting with a full-blown solution, the client opted for a consulting session. Comprehensive tech advisory and project workshops are the services we provide to each client by default.Our business analysis team has made in-depth research of the client’s case, handled a complete cost-benefit assessment, and mapped out the solution’s potential commercial efficiency in detail. This helped the project’s stakeholders make up their minds to test the waters with an MVP. PixelPlex designers and engineers have stood up to the challenge successfully. By bringing in their rapid prototyping and programming best practices, they came up with a smoothly functioning prototype that helped win over the client’s assurance for further development.
Fully-fledged solution engineering
PixelPlex has built all the web and mobile parts of the system from the ground up. Also, we’ve handled a series of sophisticated integrations with the client’s existing infrastructure and external services. Engineering and design experts took care to fully adapt the UI and UX to all major browsers, screens, and orientations. Right from the outset, our team has devised a flexible architecture for the client to be able to add new features without wrecking the system’s workflows.
QA, testing, and ongoing support
The entire SDLC that we’ve handled also included end-to-end system, performance, and integration testing. Our team adapted the solution to easily withstand whopping user and load growth while bringing it in line with advanced SEO and mobility standards. Currently, we stay with the client to provide continuous tech support and upgrades.
By going digital and obtaining a powerful user engagement and retention instrument, the client has made it to exponentially grow their revenue, consistently increase market presence, and extend partnerships list.
Integration with multiple systems you have in place
PixelPlex has established a smooth data exchange with the client’s online store. With our cross-industry expertise, we can handle numerous integrations under complex requirements, be it retail networks with large product ranges or federal and international projects with wide daily change dynamics.
- CRM and ERM systems integration
- Communication with banking and payment systems
- Integration with the loyalty program’s base
- Connection with social networks
- SMS gateway support
- AWS integration
- Supply chain systems support
A go-to solution to easily manage your eCommerce workflows. We can customize our e-store solution based on your individual needs and the products you sell
Food & Beverage
Grocery
Home Improvement
Furniture
Sports Equipment & Gear
Department Stores
Arts, Crafts & Hobbies
Electronics & Appliances
Clothing & Accessories
Automobile Parts- 2 Mobile Developers
- HTML-programmer
- 4 Full-Stack Develpers
- UI/UX Designer
- QA Engineer
- Business Analyst
- Team Lead/Architect
- Project Manager
- Node.js
- SQL
- React.js
- RabbitMQ
- TypeScript
- SCSS
- PostgreSQL
- Elasticsearch
Anton Semenenko
Deputy Retail Director, Green
The Green hypermarket chain together with the PixelPlex team has made a rapid step to the e-commerce market by implementing a project to create an online store for the chain. We thank PixelPlex for their quality and dynamic work and appreciate their personal initiative and experience invested in the project. We hope for further fruitful cooperation.
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