BMW

Web and Mobile App for BMW Dealer Showroom Services

Web Mobile Design Enterprise

End-to-end business solution for showroom visitors, car owners and BMW employees to communicate and manage information on the services the company provides

Jun 2015 - Sep 2015

Work done

iOS and Android showroom mobile app Web app for car dealer's staff

Client

BMW, one of the leading brands in the automotive industry, producing high-class vehicles for over 90 years.

Vision

The vision was to create an app that would improve BMW customers’ experience within showrooms. It was to be designed as a helpful tool in the hands of both clients and showroom personnel, assisting users in choosing the right vehicle and helping them to navigate around the showroom.

Another goal was to create a solution that would aid BMW’s business processes by providing ways to analyze customer’s behavior and give the customer access to extensive maintenance services.

Solution

To address the goals we have created a mobile app for showroom visitors and car owners, as well as a web app for showroom employees.

Mobile App

The functionality of the mobile app is divided into 2 parts:

  • Assistance and navigation around the showroom;
  • Support throughout the entire period of vehicle ownership.

With the help of iBeacons technology, visitors can obtain all required information about the car they are currently looking at, instead of searching for it in the general catalog. If necessary, visitors can request help from a showroom employee who knows their exact location.

Car owners enjoy the following functionality: 

  • Signing up for maintenance;
  • Reviewing their service history;
  • Getting service consultations;
  • Receiving special offers.

Web App

The web app allows showroom employees to see attendance statistics, create and analyze the heat map, thereby tracking interest for all car models. The app also allows to work individually with each client, see the history of their visits, respond to requests and messages received from them.

Features

  • Showroom navigation
  • iBeacon visitor location tracking and marketing
  • Heat maps and visitor statistics
  • Signing up for maintenance
  • Customer’s vehicle maintenance history

Technologies

Node.js, Angular, Xamarin, BLE, iBeacons

Team

  • Front-End Developer
  • 3 Mobile Developers
  • 2 Back-End Developers
  • Designer
  • Project Manager

Duration

4 months

Contact us

Offices

New York

520 West 28th St. Suite 31 New York, NY 10001

Contact us (646) 490-0772

Amsterdam

Keizersgracht 127 1015CJ Amsterdam The Netherlands

Contact us +31 20 225 1536

Minsk

72 Timiryazeva St. 12th Floor 220035 Minsk, Belarus

Contact us +375 29 770-07-30

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