TON Merch Store

TON Merch Store

A Telegram Mini App for purchasing branded merchandise at TON Gateway 2024

About the client

Founded in Switzerland in 2023, The Open Network (TON) is a community-funded non-profit organization. Dedicated to serving the community, it supports initiatives that drive The Open Network’s mission forward.

Details

  • Website:ton.orgmore-content
  • Location:Worldwide
  • Date:2024

PixelPlex helped TON streamline merch purchases at TON Gateway 2024, removing middlemen for a smoother user experience

TON official partner label

Business opportunity

The Gateway is TON’s flagship event for networking and Web3 innovation. A key highlight of this event is TON merch — branded items like t-shirts, bags, socks, sweatshirts, and necklaces.

TON’s goal was to create a merchandise store specifically within Telegram to ensure everything stays within the TON ecosystem while offering a seamless, integrated experience for users.

TON merch business opportunity

Therefore, the client decided to create a Telegram Mini App (TMA) to make the entire process smooth, intuitive, and perfectly tailored for the TON community.

No hassle of long lines at crowded pop-up stores and the frustrations of clunky websites or the need for account creation required for online shopping. A full-fledged online store right in your Telegram.

TON merch people

Project goals

Ultimately, the client outlined the following goals for the TMA:

  • 1

    Enable attendees to shop TON merch in a few taps

  • 2

    Ensure a fast and seamless shopping experience

  • 3

    Support direct payments without middlemen

Solution

After carefully analyzing the client’s requirements, the PixelPlex Telegram Mini App development team developed an intuitive solution that allows users to buy TON merch in just a few taps.

Ton merch store picture

Easy integration

The delivered Mini App integrates with a bot and enables users to:

  • Browse and explore TON’s merchandise collection
  • Complete their purchases directly through the bot, with store staff ready to assist if needed
Easy integration picture

Flexible payment options

Our team enabled smooth transactions with flexible payment options. After paying, users can pick up their orders at The Gateway 2024 Pop-Up Store.

Flexible payment options picture

Scalability and cost-efficiency

The Mini App benefits both users and the client, offering quick 5-day deployment, easy scalability, and cost savings by eliminating printed price tags and manual inventory updates.

Visual representation of a 5-day deployment schedule, showing tasks and deadlines for each day.

The solution is built around the principle of triple S: simplicity, security, and scalability. It features a clean, organized catalog layout, Telegram’s robust security, and the flexibility to scale seamlessly with more merchandise and detailed product offerings.

Sergey Talko, Project Manager, PixelPlex

Sergey Talko

Project Manager, PixelPlex

Quote

Looking to open new revenue streams with Telegram Mini Apps?

Key project features

01

Deployment in 5 days

02

Scalable to a fully-fledged marketplace

03

Intuitive layout for easy use

04

Supports USDT and TON payments

05

Built using TON development documentation

Technologies and tools

TypeScript Logo

TypeScript

React Logo

React

TON Logo

TON Blockchain

Telegram Logo

telegram-apps/sdk-react

TON core Logo

ton/core

TON crypto Logo

ton/crypto

TON connect Logo

tonconnect/ui-react