Smart retail platform for customer shopping experience tracking, analytics & management, powered by iBeacon technology
April 2017 – May 2018
Today’s retail industry is overloaded with information, which makes it harder for retailers to reach out to and interact with customers who have become ads-blind. Irrelevant marketing messages are inefficient for people who want to see specific information on products they are looking for.
Building and maintaining an effective retail business requires complete customer experience research, analysis, and optimization. That’s why PixelPlex decided to build a smart retail solution capable of:
Smart Mall is a flexible solution that uses artificial neural networks to understand the customer’s real-time environment and deliver a shopping experience that is relevant and valuable. The platform is integrated with Bluetooth tags (iBeacons) to collect data on consumer behavior for various kinds of analysis and sales forecasting.
iBeacons are small wireless hardware devices that transmit data packets containing an ID with their spatial data and a component that indicates the status of the beacon via Bluetooth Low Energy (BLE) signals. We developed Smart Mall as a native app to collect this data and remotely change the configuration of beacons: area, time, and frequency.
Our smart retail solution operates as follows:
Apart from collecting specific metrics such as entry/exit data, the iteration of visits and footfall patterns, Smart Mall’s AI system produces the following valuable info and recommendations:
The platform easily adjusts to all business environments. Its functionality & features are scalable for any number of retail outlets.
Ionic, Node.js, MongoDB, TensorFlow, Keras, iBeacon, Wi-Fi